Last Call for Peyton Manning’s Wildly Popular Tennessee Whiskey

Last Call for Peyton Manning’s Wildly Popular Tennessee Whiskey

Author: Brad Japhe

Publication: Bloomberg BusinessWeek

Original Article:

Date of Publication: Sept. 1, 2020

“The (Tennessee Whiskey) style got an all-star upgrade in May, when NFL legend Peyton Manning announced his involvement in a Tennessee whiskey called Sweetens Cove. As one of six principal owners, he is joined by other notable sports retirees, including his brother Eli and tennis star Andy Roddick. Named after a celebrated 9-hole golf course outside Chattanooga, Tenn.—which Manning also co-owns—the small batch run of 13,500 bottles came with a price tag of $200 apiece.

Initially rolled out in Tennessee and Georgia, it quickly sold out. A second release in July did the same. Fans discovered it as a complex, 13-year-old expression blended by another all-pro: Marianne Eaves, who trained under Chris Morris at Woodford Reserve and eventually became the first female master distiller in Kentucky.”

Mentioned in this story

No items found.

Sign up for first access to new products, curated stories, sales and events.

We Would Love To Share Our Journey With You.
There are lots of stories about this first release, and many more to come. We will keep you updated all along the way and share information about upcoming releases and sales.  You’ll be the first to know.  We’ve got some great stuff planned for our Sweetens Spirits family.
Thanks for subscribing
Oops! Something went wrong while submitting the form.
Please Sip Responsibly.  21+ Only.  Thank You.